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“Honestly, if the lunchbox format came back I’d buy it every week without thinking.”
“…consideration among working mothers declined 6 pts, driven by price perception…”
“I still love the brand, but as a working mother the price has to make sense every week.”
Sugar perception worsened around the lunchbox occasion. Mothers in this audience now gatekeep confectionery in school contexts 6. Category purchase frequency is down 12% in this segment since 2025 2.
“…consideration among working mothers declined 6 pts, driven by price perception…”
“I still love the brand, but as a working mother the price has to make sense every week.”






…and many more. New connectors ship every month.